Spike Jonze does Skateboarding
Being in advertising, sometimes you can get so wrapped up with the latest trend, or style and lose sight of how a superbly executed simple effect can make a mindblowing impact. Recently (well, 2002 anyway), Spike Jonze did some work on a skate video called “Yeah Right!” by Girl/Chocolate. It seems as though he did three segments and they’re mindblowingly cool.
Check out Invisible Board where with a haunting soundtrack Jonze presents basically standard skating footage with a twist. The most amazing part about it is that the twist is so small, so simple, but the impact is huge.
In the intro piece, Jonze again shows your basic skate moves and footage, except in super slow motion and again with an amazing soundtrack. Presenting the action at that speed just makes it all look so larger than life and truly amazing.
Magic board is my least favorite, but still cool.
There’s an interview about the video (not with Jonze) that covers some of the ins and outs of the piece with a couple funny moments.
Don’t for get to keep it simple.
